Have you got a cousin with a great apartment or a friend who works for the army?
Sounds random, I know but these are things that could help your brand stand out.
They are what we call an Unfair Advantage — something you have that others don’t.
The image above is of protein bar brand Grenade at their first trade show. They wanted to make a stand-out first impression but had a small budget, so they reached out to a friend and managed to get hold of an old army tank. That should do it.
They stole the show. It would be hard to forget the brand that drove a tank into an exhibition space, wouldn’t it?
Now, I’m not saying you have to go and find a tank to make your brand stand out; in fact, chances are a tank would be completely irrelevant for your brand.
What I’m saying is, you have to find the things you’ve got that no one else does.
And use them!
So, here’s how to find and make the most of your unfair advantage(s)… 👇
You’ve got a great product idea and clarity on the brand you want to build, but how do you make sure you stand out?
Now you’ve got a list of possible unfair advantages you can use to get attention for your brand. Next is how to use them…
This bit is trickier as it depends on what you've discovered, but here are a few things you can do…
So you’ve got your advantage and know how to use it.
Are you ready to make it happen?
Keep being an outlier 💪
J + K